I was recently browsing through some of my favorite marketing and email blogs and came across a post from Campaign Monitor. Towards the end of the article they asked a very good, but loaded question. The question is; Where do you see email going in the future? Of course I have a million ideas of … [Read more…]
OK, lets just hop right into this one. It’s simple really. You have a company, you have a product and you have a website. You use CPC, banner ads, affiliate marketing and many other marketing vehicles to get people to your website, but none of those really matter unless you can understand exactly what happens … [Read more…]
A while back I briefly discussed some of the things you may want to consider when taking your email marketing international. I could dive into the obvious differences and probably should provide you with some back story but for now I will just get straight to the point. When considering your international email marketing strategy, … [Read more…]
Ok ESPs, inbox providers and ISPs, relax. Email is just fine, I just wanted to get your attention, but you should still pay close attention to the question. Here’s an excerpt captured from a recent article I read; For the first time last month, traffic to social networks overtook traffic to web-based email services in … [Read more…]
Over the next few weeks I will begin to focus my energy on the things to consider, when taking your email marketing international. Going international requires more than just translation of your messages. It requires a deeper look into localization, behavior trends, email usage and a little bit of creativity. These articles are specifically for … [Read more…]
I recently visited one of my favorites sites for e-marketers and ran across and article entitled; “Why email marketing doesn’t work!” My first reaction was to jump on the defensive, because as an email marketing professional, I take great offense to such an absurd statement. After realizing that the article was merely a plug for … [Read more…]
Absurd. Right? Well, I recently jotted down some of the reasons I originally started to use email and compared it to the reasons I joined a few social networks. I soon discovered that the fundamental reasons I use social networks, is very similar to the original reasons I use email. Before social networks, people would … [Read more…]