Measurement – Justin Dawkins

After the click: Why email and analytics go hand and hand

May 27, 2008 by Justin Leave a Comment

OK, lets just hop right into this one. It’s simple really. You have a company, you have a product and you have a website. You use CPC, banner ads, affiliate marketing and many other marketing vehicles to get people to your website, but none of those really matter unless you can understand exactly what happens … [Read more…]

At 30,000 Feet: Set your own benchmarks

January 2, 2008 by Justin Leave a Comment

As you begin your new year, you have probably spent a very large amount of time on planning your online marketing mix. You have started to look at new technologies and maybe even new ways to showcase and inform people about your product or business. Well I just want to share a bit of advise … [Read more…]