Over the next few weeks I will begin to focus my energy on the things to consider, when taking your email marketing international. Going international requires more than just translation of your messages. It requires a deeper look into localization, behavior trends, email usage and a little bit of creativity. These articles are specifically for … [Read more…]
Dear Black History Month, Please listen, as I have a few things to say. I know that we have done you little justice, and to be honest we have fallen short of your expectation, and have even questioned your purpose. We have degraded ourselves, and abandoned our beliefs. We have made attempts to make ourselves … [Read more…]
I recently visited one of my favorites sites for e-marketers and ran across and article entitled; “Why email marketing doesn’t work!” My first reaction was to jump on the defensive, because as an email marketing professional, I take great offense to such an absurd statement. After realizing that the article was merely a plug for … [Read more…]
One of the founders of Gooruze, a social network for eMarketers, recently wrote a compelling and educational article on some of the things to consider when preparing for a product launch.
It comes rather late, but Happy New Year. I hope things are great in ’08. -Justin
As you begin your new year, you have probably spent a very large amount of time on planning your online marketing mix. You have started to look at new technologies and maybe even new ways to showcase and inform people about your product or business. Well I just want to share a bit of advise … [Read more…]
OK I know you probably thinking, “aren’t they the same thing?” Well yes and no. By definition a fiancé is the man who is engaged to the woman and a fiancée is the woman engaged to the man. They are pronounced the same in English, but they do have different definitions. Anyway that’s not important, … [Read more…]
Apparently, retailer are hoping that Americans will spend 60 billion dollars on post holiday season sales. One estimate is that nearly 24 billion of that will come from cashing in gift cards. The only question I have is; “When are they going to spend it?” Many are focusing on cutting prices and capitalizing on the … [Read more…]
Ok I just thought I would share something I found while digging around the web this afternoon. Tell me that this doesn’t rock! This is what I want for Christmas next year. Desktop Computing… literally! Let me know what you think! -Justin